According to market research data, the app market for tablets was $8.8 billion in 2013, representing 35 percent of all mobile application revenue. Tablet apps are projected to overtake the smartphone app market by 2017. And with analysts expecting business tablet sales to grow through 2019, smart developers can jump in with tablet-exclusive apps for business users.
But powerful tablets need powerful software.
Can you build an app that meets expectations of functionality, security, support, and pricing for the business world? Then you might be ready for the tablet game.
Opportunities for Tablet Apps
Tech experts believe developers are missing the mark with tablet apps by focusing primarily on gaming instead of underserved categories such as business. You may stand a chance in the tablet app market if your app can solve business users' problems or meet their needs. Here are several areas and trends devs might want to eye for tablet apps:
The healthcare industry is a target for tablet apps. Healthcare workers are often mobile and typing and transporting a keyboard can be difficult. Developers could market pen-supported apps with handwriting technology or apps for patient care (i.e. to access patient records or take notes).
From the classroom to the lab, education is a prime segment. Apps in this category can range from field research, in-class instruction, and group learning and development.
2-in-1 Hybrid Tablets
Trends indicate 2-in-1 tablets such as ThinkPad Helix will lead growth in the commercial sector. While security on tablets is still an issue for companies, there will be an increase in employee use of tablets through bring-your-own-device (BYOD) and company-issued devices.
Windows 10 combines the best features of Windows 7 and 8.1 in an OS optimized for use across PCs, tablets, and smartphones. The clean, app-friendly interface could be a catalyst for increased tablet use.
Yoga Tablet 2 (Windows edition) and External Keyboard
Devs can make their apps stand out with several of these tablet app features:
- Handwriting: Apps enhanced with handwriting features such as WRITEit can support digitizer pens for tablets.
- Projection: Productivity apps that can project content from a tablet screen to a larger screen or share screens for presentations.
- Authentication: An app that utilizes fingerprint readers for password storage could be useful in a business setting.
- Administration: IT administrators may have a use for apps with remote security functions such as device wiping and feature configurations.
- Communications: Take advantage of near-field communications technology to share content from the tablet to other devices.
Make Your Tablet App Discoverable
As companies build and refine their tablet strategy, the door is open for developers to deploy and monetize tablet apps for business. Once your app is ready to deploy, we can help it get discovered.
LenovoDev has app discovery and distribution opportunities through our channels, including the Lenovo Picks website and Lenovo Companion app where we spotlight apps submitted through LenovoDev. These platforms put your app in front of millions of potential customers, and they’re free for registered developers in the Lenovo Developer Program.
If you are a Lenovo dev and have a tablet-optimized app, log into the Lenovo Developer portal and update your profile description to identify your app’s categories, devices, and features. From there, we can find your app for promotion on our global discovery websites and platforms.
Not a member of LenovoDev? Register for the Lenovo Developer Program free and submit your app content. Membership also gives you access to Lenovo technology and development resources and support in building your app.