You know that saying; “You can’t judge a book by its cover”?
Well forget that!
Users today are making app download decisions based on icons similar to how they often judge a book by its cover.
In search of the instant gratification an app can provide, users tend to download impulsively based on how the app looks and how it stirs a particular passion in them. Marketers and retailers have been exploiting these impulses for years. To help you tap into that for your app, here are some tips: