Headlines are important for developers for the obvious reasons: they tell you what the content is about, they set the tone of the content, and they ideally draw readers in.
There’s one more reason that’s kind of kept on the low-low by web marketing geeks. Seriously, this is something I’ve seen shady online marketing gurus never say ONE WORD about in any of their keynote speeches, posts, or educational materials, kind of like a chef’s secret ingredient.
Ready?