Headlines are important for developers for the obvious reasons: they tell you what the content is about, they set the tone of the content, and they ideally draw readers in.
There’s one more reason that’s kind of kept on the low-low by web marketing geeks. Seriously, this is something I’ve seen shady online marketing gurus never say ONE WORD about in any of their keynote speeches, posts, or educational materials, kind of like a chef’s secret ingredient.
Ready?
You know that saying; “You can’t judge a book by its cover”?
Well forget that!
Users today are making app download decisions based on icons similar to how they often judge a book by its cover.
In search of the instant gratification an app can provide, users tend to download impulsively based on how the app looks and how it stirs a particular passion in them. Marketers and retailers have been exploiting these impulses for years. To help you tap into that for your app, here are some tips: